Alke Analytics was born from over a decade of hands-on experience running analytics, ad tech and video at one of France's largest digital media groups.
With more than 10 years as VP of Engineering at one of France's largest digital pure players — a company that operates numerous high-traffic websites, often market leaders in their respective domains — Xavier Leune experienced firsthand the limitations of existing analytics solutions.
Having led analytics, ad tech, video and data teams across dozens of high-traffic properties — including the critical transition to Core Web Vitals when Google made them a ranking factor — Xavier built Alke Analytics to solve the problems he encountered every day: fragmented data, siloed tools, and analytics platforms that weren't designed for multi-property publishers.
As an active member of the French PHP User Association (AFUP), Xavier stays connected to the evolving landscape of web technologies.
No analytics solution truly understood the unique needs of modern media groups. The problem is structural: media publishers distribute across websites, mobile apps and connected TV — but analytics tools were built for single websites. The result: fragmented audience understanding, separate tools for each environment, and no way to see how content performs across the entire distribution network.
Alke Analytics was built to close that gap: one platform, every property, every environment. From GDPR-compliant consent-free measurement to video and streaming analytics, every feature is designed for the specific challenges media groups face daily.
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