Built by publishers, for publishers
Alke Analytics was born from 10 years of hands-on experience leading analytics, ad tech and video at one of France's largest digital publishers.
Our founder's story
Xavier Leune spent 10 years at one of France's largest digital pure players — a company that operates numerous high-traffic websites, often market leaders in their respective domains — the last 4 as VP of Engineering and the 4 before as Deputy CTO. There he experienced firsthand the limitations of existing analytics solutions.
Having led analytics, ad tech, video and data teams across dozens of high-traffic properties — including the critical transition to Core Web Vitals when Google made them a ranking factor — Xavier built Alke Analytics to solve the problems he encountered every day: fragmented data, siloed tools, and analytics platforms that weren't designed for multi-property publishers.
He tells the story of building the tool I wish I'd had for publishers who want to know what each article earns.
As an active member of the French PHP User Association (AFUP), Xavier stays connected to the evolving landscape of web technologies.
Why Alke Analytics exists
No analytics solution truly understood the unique needs of modern media groups. The problem is structural: media publishers distribute across websites, mobile apps and connected TV — but analytics tools were built for single websites. The result: fragmented audience understanding, separate tools for each environment, and no way to see how content performs across the entire distribution network.
Alke Analytics was built to close that gap: one platform, every property, every environment. From GDPR-compliant consent-free measurement to video and streaming analytics, every feature is designed for the specific challenges media groups face daily.
Each year we publish our view on where independent publishing is heading: the state of the open web.