At Alke Analytics, we believe that publishers deserve analytics tools designed specifically for their unique challenges. This conviction comes from over a decade of hands-on experience in the digital publishing industry.
With more than 10 years as VP of Engineering at one of France's largest digital pure players—a company that operates numerous high-traffic websites, often market leaders in their respective domains—Xavier Leune experienced firsthand the limitations of existing analytics solutions.
Throughout his tenure, Xavier led comprehensive initiatives across every aspect of the analytics landscape:
His role encompassed managing data strategy, data visualization, and advertising technology teams, giving him a 360-degree view of publishers' technical and business challenges.
During years working with editors, data teams, and technical staff, one thing became clear: no analytics solution truly understood the unique needs of modern publishers. Standard tools weren't built for the fast-paced, multi-site operations that characterize today's digital publishing landscape.
From navigating GDPR compliance and data collection conformity to optimizing for Core Web Vitals while maintaining ad revenue, publishers face challenges that generic analytics platforms simply don't address.
We believe analytics should adapt to modern editorial organizations, not the other way around. Publishers need tools that deliver:
Our core values are simplicity and performance—making audience analysis accessible to everyone in your organization, from editors to technical teams.
As an active member of the French PHP User Association (AFUP) and other development communities, Xavier stays connected to the evolving landscape of web technologies and best practices. This community involvement ensures Alke Analytics remains at the cutting edge of what's possible in web analytics.
Our unique perspective comes from understanding both the technical complexity and business realities of digital publishing. We've solved problems around:
We're not just building another analytics tool—we're creating the first analytics solution designed specifically for modern digital publishing organizations.
At Alke Tech, we're publishers helping publishers. We understand your challenges because we've lived them, and we're committed to building tools that empower your team to make data-driven decisions with confidence and speed.
Want to learn more about how Alke Analytics can help your publishing organization?
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