TCF Compliance

Transparency and Consent Framework (TCF)

Alke Analytics is fully committed to complying with the Transparency and Consent Framework (TCF) v2.2, established by the Interactive Advertising Bureau (IAB) Europe. The TCF provides a standardized mechanism for managing user consent in compliance with the European General Data Protection Regulation (GDPR).

What is TCF?

The Transparency and Consent Framework is a technical standard that enables:

• Transparent communication about data processing purposes and vendors
• Standardized consent collection and management
• Clear communication of legal interests for data processing
• Consistent consent signaling across the digital ecosystem

Alke Analytics and TCF Compliance

Alke Analytics operates as a data controller and/or processor depending on the implementation context. We are committed to:

1. Transparent Purposes

• Clearly communicating all purposes for data collection and processing
• Specifying legitimate interests where applicable
• Providing explicit information about our analytics services
• Disclosing all third-party data processors and partners

2. Consent Management

• Implementing or supporting TCF-compliant consent management platforms (CMPs)
• Respecting user consent choices across all processing activities
• Enabling users to easily withdraw or modify their consent at any time
• Honoring GDPR legal interest objections

3. Data Processing Practices

• Processing only personal data for purposes explicitly consented to or where legitimate interests apply
• Implementing appropriate technical and organizational security measures
• Maintaining detailed records of processing activities
• Facilitating user rights requests (access, rectification, erasure, portability)

4. Vendor Transparency

• Registering with the IAB Europe's official Vendor List (or similar compliant mechanisms)
• Providing complete information about our data processing activities
• Clearly stating our special purposes and features
• Maintaining transparency about sub-processors and partners

TCF Data Processing Purposes

Alke Analytics processes personal data for the following purposes in accordance with the Transparency and Consent Framework:

Purposes

• Purpose 1 - Store and/or access information on a device: We store and access cookies and similar technologies on your device to enable analytics functionality and remember your preferences.
• Purpose 7 - Measure advertising performance: We measure how advertising campaigns perform, including impressions, clicks, conversions, and other relevant metrics to help publishers understand campaign effectiveness.
• Purpose 8 - Measure content performance: We analyze how your website content performs, including engagement metrics, page views, scroll depth, and user interactions to help you optimize your content.
• Purpose 9 - Understand audiences through statistics: We analyze statistical data about audiences to build insights into user behavior, demographics, and engagement patterns without identifying individuals.
• Purpose 10 - Develop and improve services: We use aggregated analytics data to develop, improve, and enhance our analytics platform and services.

Special Purposes

Alke Analytics also relies on the following Special Purpose:

• Special Purpose 3 - Save and communicate privacy choices: We store and communicate your privacy preferences and consent choices to ensure your choices are respected across our platform.

Features

Alke Analytics implements the following technical feature:

• Identify devices based on information transmitted automatically: We identify and track devices using information automatically transmitted (such as IP addresses, user agents, and device characteristics) to provide consistent analytics across user sessions and devices.

User Consent and Control

Users have full control over their data processing preferences:

• Granular Consent: Users can consent to specific purposes and vendors through compliant consent mechanisms
• Withdrawal of Consent: Users can withdraw consent at any time through the consent interface
• Legitimate Interest Objection: Users can object to processing based on legitimate interests
• Right to Access: Users can request access to their personal data
• Right to Erasure: Users can request deletion of their personal data
• Right to Portability: Users can request their data in a portable format

Compliance with GDPR

Alke Analytics ensures full GDPR compliance through:

• Legal Basis: Identifying appropriate legal bases for processing (consent, legitimate interests, legal obligations)
• Data Protection Impact Assessments: Conducting DPIAs where processing poses high risks
• Data Processing Agreements: Maintaining compliant DPAs with all processors and sub-processors
• Data Breach Notification: Implementing procedures to notify relevant authorities and individuals within 72 hours of discovering breaches
• Privacy by Design: Implementing privacy principles in all systems and processes

Processing Activities Outside the TCF Scope

Alke Analytics is the analytics solution that operates without user consent by complying with strict GDPR-based conditions. The Commission Nationale de l'Informatique et des Libertés (CNIL) has established technical and organizational criteria for audience measurement exempt from consent requirements, based on an interpretation of the GDPR that permits certain analytics activities when rigorous anonymization and functional limitations are implemented.

GDPR-Based Exemptions for Audience Measurement

Alke Analytics meets all of the following technical and functional requirements to operate without explicit user consent under the GDPR:

Anonymization Requirements

• Irreversible Anonymization: Data must be irreversibly anonymized at the point of collection, with no possibility of re-identifying individuals
• No Individual Identifiers: No personal identifiers (names, email addresses, user IDs, etc.) can be collected or processed
• No Re-identification Capability: Data cannot be combined with other sources in a manner that would enable re-identification of individuals

Functional Limitations

• No Cross-Site Tracking: User behavior cannot be tracked across different websites or digital properties
• No Behavioral Profiling: Prohibited from creating detailed user profiles, behavioral predictions, or user segments for targeting purposes
• Aggregated Metrics Only: Limited to statistical measurements such as visitor counts, page views, session duration, and bounce rates
• No Personalization or Conversion Tracking: Cannot use data for personalization, recommendations, or detailed conversion attribution across sites
• Minimal Storage: Cookies and similar technologies must be limited to strictly necessary technical purposes only

These exemptions are based on the GDPR's principle that truly anonymized data falls outside the scope of personal data processing. Any deviation from these strict conditions—such as the ability to identify individuals, cross-site tracking, or behavioral profiling—would require explicit user consent through the Transparency and Consent Framework.

Contact Information

Data Controller:
Alke Tech
8 Rue de Maule
78580 Bazemont
France
SIREN: 933 486 557

Data Protection Officer (DPO):
Xavier Leune
Email: support@alketech.eu

Questions and Concerns

If you have questions about our TCF compliance, data processing practices, or how we handle your personal information, please contact our Data Protection Officer at support@alketech.eu.

You also have the right to lodge a complaint with your national data protection authority if you believe your rights have been violated.

Last updated: November 17, 2025