Alke Analytics vs. competitors

Why Choose Alke Analytics?

Alke Analytics offers unique advantages designed specifically for publishers that other analytics solutions simply don't provide. Compare the key features below to see why leading publishers are switching to Alke Analytics.

Feature comparison

Feature Alke Analytics Google Analytics Plausible Fathom
Group Analysis ✓ Analyze all properties at once ✗ Only individual property views ✗ Limited cross-site features ✗ Limited cross-site features
Late Dimensions ✓ Add dimensions after page load ✗ Only at collection time ✗ Limited custom properties ✗ Limited custom events
Publisher-specific Metrics ✓ Built-in CMP, webperf tracking ✗ Requires custom implementation ✗ No specialized publisher metrics ✗ No specialized publisher metrics
Real-time Data ✓ Complete, unsampled data ✓ Limited real-time views ✓ Basic real-time ✓ Basic real-time
Annotations ✓ Full annotation system ✓ Basic annotations ✗ Not available ✗ Not available
Advanced Filtering ✓ Powerful comparison engine ✓ Complex configuration required ✗ Basic filtering ✗ Basic filtering
European Hosting ✓ All data in Europe ✗ Global infrastructure ✓ EU option available ✓ EU option available
GDPR Compliance ✓ Built for GDPR ✗ Requires complex setup ✓ Privacy-focused ✓ Privacy-focused
European Company ✓ European jurisdiction ✗ US company ✓ EU company (Estonia) ✗ US/Canada company
Consent-Free Measurement ✓ Available (based on CNIL self-assessment) ✗ Requires consent – Not assessed – Not assessed

Key differences explained

Alke Analytics vs. Google Analytics

While Google Analytics remains the most widely used analytics platform, it presents several challenges for publishers:

Challenges with Google Analytics:

  • Individual property silos: Each site must be analyzed separately, making group-level insights difficult
  • Generic approach: Not designed for publisher-specific needs like CMP consent tracking
  • Complex implementation: Requires significant configuration for advanced publisher use cases
  • GDPR concerns: US-based data processing creates compliance challenges
  • Sampling issues: Large publishers often face data sampling, reducing accuracy
  • Consent requirement: Must obtain explicit user consent under GDPR, resulting in 30-40% data loss from non-consenting users

Alke Analytics Advantage:

  • Unified group analysis: See all your properties at once
  • Publisher-first approach: Built specifically for digital publishers' needs
  • Straightforward implementation: Works out of the box for publisher use cases
  • European hosting and company: Complete GDPR compliance by design
  • Unsampled data: Always get complete data regardless of volume
  • Consent-free option: Based on our CNIL self-assessment, audience measurement can be performed without requiring user consent when properly configured

Alke Analytics vs. Plausible & Fathom

Privacy-focused analytics tools like Plausible and Fathom offer simplified alternatives to Google Analytics, but lack publisher-specific capabilities:

Limitations of privacy-focused alternatives:

  • Limited depth: Basic metrics only, missing key publisher insights
  • Single-site focus: Not designed for multi-property publishers
  • Limited customization: Few options for publisher-specific tracking needs
  • Basic filtering: Simple filtering capabilities only
  • Consent status unclear: We are not aware of these tools having completed the CNIL self-assessment process

Alke Analytics Advantage:

  • Publisher depth with privacy: Combined privacy focus with publisher-specific insights
  • Multi-property analysis: Designed for publishers with multiple sites
  • Specialized metrics: Built-in tracking for publisher-specific needs
  • Advanced filtering: Powerful comparison engine for complex analysis
  • CNIL self-assessment completed: We have formally assessed our solution against CNIL criteria and documented our compliance measures

Privacy & compliance advantage

As a European company with all data hosted in Europe, Alke Analytics offers publishers complete peace of mind regarding GDPR compliance. Unlike US-based analytics providers, we operate entirely under European jurisdiction, eliminating data transfer concerns.

Consent-Free Audience Measurement

Based on our self-assessment, Alke Analytics meets the criteria established by the CNIL, and can be implemented without requiring user consent when properly configured.

Our platform implements the following compliance measures:

This means publishers can collect accurate audience data without requiring explicit user consent — measuring 100% of traffic instead of only consenting users.

Our approach to privacy includes:

Ready to compare?

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