Why European media publishers consolidate on Alke
If you're a European media publisher running Piano Analytics, Google Analytics, or an internal solution, you already know the trade-offs: no group-level view across all your sites, 30-40% of your audience invisible behind consent walls, and tools that require weeks of training or dedicated analysts to operate. Alke Analytics was built to close those gaps — simpler, faster, and designed for multi-property publishers from day one.
| Feature | Alke Analytics | Piano Analytics | Google Analytics | Internal solutions |
|---|---|---|---|---|
| Group analysis | ✓ All properties and environments at once | ✓ Multi-site groups with deduplication | ✗ Individual property views only | – Depends on implementation |
| Website analytics | ✓ Full coverage | ✓ Full coverage | ✓ Full coverage | ✓ Typically covered |
| Mobile app analytics | ✓ Native iOS and Android SDKs | ✓ Native iOS and Android SDKs | ✓ Native mobile SDKs (GA4) | – Separate tool required |
| Connected TV analytics | ✓ Apple TV, Android TV, Tizen | – Apple TV (tvOS) only | ✗ No CTV support | – Separate tool required |
| Unified cross-platform interface | ✓ Single interface for all environments | ✓ Unified web and app interface | – Web and mobile unified, no CTV | ✗ Fragmented dashboards |
| Video and streaming metrics | ✓ Built-in: completion, QoE, concurrent viewers | ✓ AV Insights module (web and tvOS) | ✗ Requires custom events | – Separate video analytics tool |
| Core Web Vitals | ✓ Built-in, correlated with business metrics | ✗ Not natively included | – Via CrUX / external tools | – Custom development required |
| Late dimensions | ✓ Real-time, during page view | – Post-collection enrichments (CSV/API) | ✗ Only at collection time | – Depends on implementation |
| CMP consent tracking | ✓ Built-in CMP metrics | ✓ Native CMP integrations | ✗ Requires custom implementation | – Custom development required |
| Real-time data | ✓ Seconds latency, unsampled | – 3-5 minute delay, unsampled | – Limited real-time, sampling at scale | – Depends on infrastructure |
| Consent-free measurement | ✓ Web, apps and CTV (CNIL self-assessment) | ✓ CNIL-listed exempt solution (web and apps) | ✗ Requires consent | – Rarely assessed |
| European hosting | ✓ All data in Europe | ✓ All data in Europe | ✗ Global infrastructure | – Depends on setup |
| European company | ✓ French company | ✗ US company | ✗ US company | – N/A |
| Free trial | ✓ 7-day free trial, no credit card | – On request only | ✓ Free tier available | – N/A |
Piano Analytics (formerly AT Internet, acquired in 2021) is one of the most established analytics solutions for publishers, with 25+ years of market presence and 600+ publisher customers. It is a credible, well-known platform — but its scale and history also create trade-offs:
Where Piano is stronger: Piano has a 25-year track record, a CNIL-listed consent exemption (vs. Alke's self-assessment), an Europrivacy GDPR certification, and a broader platform (subscriptions, paywalls, personalization). For publishers who need an all-in-one content monetization and analytics suite, Piano's broader platform may be relevant. For publishers who need focused, cross-platform analytics with full CTV coverage and real-time data, Alke is purpose-built for that.
Google Analytics remains the most widely used analytics platform, but it presents specific challenges for media publishers operating across multiple environments:
Many media groups — especially large publishers and broadcasters — build internal analytics solutions. While these offer customization, they come with significant costs and limitations:
Alke Analytics and Piano Analytics both host data in Europe and offer CNIL consent exemption for audience measurement. The key differences lie in coverage and jurisdiction:
Most publishers deploy Alke Analytics on their web properties in less than a day. Your existing data stays in your current tool — Alke runs alongside it during evaluation, so there's no risk and no data gap.
Try Alke Analytics free for 7 days and see how it compares to your current setup with your actual data — no commitment needed.
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