Privacy regulation is evolving fast — and so is Alke Analytics. This month, we’re rolling out a major set of improvements to how we handle consent, track privacy signals, and help you understand your audience’s consent landscape. If you operate in Europe, this update is designed with you in mind.
Full TCF v2 and CNIL compliance
The Alke collector now fully integrates with the IAB Transparency and Consent Framework (TCF v2). When a Consent Management Platform (CMP) is present on your site, Alke intelligently queues analytics events until the user has made a consent choice, or send them if no choice has been made.
This approach ensures you never lose data while remaining fully compliant with European privacy regulations. Every event carries its consent context, giving you clean, auditable data.
Third-party cookie and GVL version tracking
Understanding the consent ecosystem means looking beyond your own CMP. Alke now collects whether third-party cookies are supported by the user’s browser and tracks the Global Vendor List (GVL) version used by your CMP. These new dimensions let you monitor the real-world state of cookie support across your audience and ensure your consent configuration stays up to date.
A unified Consent & Privacy report
We’ve consolidated our consent and privacy reporting into a single, comprehensive report. The new “Consent & Privacy” section gives you a unified view of consent rates, third-party cookie support, GVL versions, and more — all in one place. No more switching between fragmented views to get the full picture.
Interactive geographic map
Reports now include an interactive geographic map, making it easy to visualize where your audience comes from at a glance. Drill down by country or region to spot geographic trends in traffic, engagement, or consent behavior.
Enhanced stacked reports
Stacked reports have been upgraded to support up to 50 values, with improved rendering and sorting. This is particularly useful for consent and privacy dimensions where you may have a large number of distinct values to compare — such as GVL versions or CMP configurations across properties.
