Publisher analytics: revenue and audience

Apple changed the rules. Again. On 14 September 2026, Apple started rolling out iOS 27, and with it the Safari 27 identity block. Almost nobody…

Every analytics tool makes the same quiet bargain with its users: the answers are in there somewhere, as long as you know which report to…

For as long as web analytics has existed, the unit of measurement has been the URL. Your CMS knows that /economy/salaries/pension-reform-84f46e03 is a 1,400-word paywalled…

Ask a publisher how their week went and, sooner or later, the conversation lands on one number: RPM. Revenue per thousand. It is the language…

Last month we put revenue next to your audience, down to the individual article. The follow-up question is always the same: “can I see it broken…

Last month we shipped the thing publishers had been asking about for years: revenue, attributed down to the individual article, sitting in the same dashboard as your audience. We…

Ask any media executive a simple question: which article generated the most revenue last week? Not the most pageviews. Not the most engagement. Revenue. Actual…

Two themes ran through April: analytics report settings that remember how you work, and reports that answer faster when you ask questions you have asked…

Filtering is the most repeated action in any analytics workflow. This month, we made it dramatically faster and more reliable — with autocomplete-powered filters, more…

For any publisher operating in Europe, consent management is a cornerstone of a successful business. Even if you’re not an ad-based publisher, you still need…

February is our biggest update yet. Alke Analytics evolves into a true multi-media analytics platform with full video tracking support. It also introduces engagement reporting, upgrades email…

Pageviews tell you what loaded. Active time tells you what people actually consumed. This month, Alke Analytics introduces the active time metric, measured full-stack from…

Web analytics is just one piece of the puzzle. Your audience watches content on iPhones, Android tablets, smart TVs, and set-top boxes. Until now, measuring…

Privacy regulation is evolving fast — and so is Alke Analytics. This month, we’re therefore rolling out a major set of improvements for GDPR compliant analytics. They change how…

Where do your users drop off? Which paths convert, and which ones leak? These are the questions every digital team asks — and now Alke Analytics gives you the tools…

How the digital publishing landscape has fundamentally shifted, and what publishers must do to reclaim control As 2025 draws to a close and we head…

Your analytics shouldn’t require you to log in every Monday morning. Starting this month, Alke Analytics delivers automated weekly email reports straight to your inbox. As a…

Data analysts and editorial directors face the same frustration: analytics tools show you everything, yet make it nearly impossible to compare what actually matters. Here’s…

For editorial directors and media group executives, audience performance visibility across multiple properties – or cross-property analytics – has become mission-critical. Here’s why fragmented analytics…