Marketing intelligence for publishers

Analytics that speak your language

Alke Analytics transforms complex data into actionable insights that help marketing teams make better decisions faster. Our platform is designed specifically for publishers who need to understand audience behavior across multiple properties.

Want more depth? Explore all core features with detailed explanations, or dive into technical implementation details for your engineering team.

Marketing benefits

Faster decision-making

  • Real-time data across all properties
  • Intuitive visualizations that highlight opportunities
  • Quick identification of trends and patterns

Fewer events, faster analysis

  • Track async data as dimensions
  • Get faster analysis and correlations
  • Take better decisions based on real-world data

Enhanced reporting

  • Automated reports delivered to stakeholders
  • Advanced funnels to analyze user paths
  • Shareable insights with direct links
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Key marketing features

Group analysis

See the complete picture across all your properties:

  • Unified dashboard: View aggregate metrics across your entire network
  • Property comparison: Identify top and underperforming sites at a glance
  • Segment analysis: Compare audience segments across different properties

Explore the full technical capabilities →

Cross-property insights

Understand how content performs across your network:

  • Content category analysis: Track performance by content type across properties
  • Referral insights: See how your properties drive traffic to each other
  • Comparative metrics: Easily compare performance across different sites

Advanced filtering

Create sophisticated comparisons with our powerful filter engine:

  • Multidimensional filters: Combine any metrics and dimensions for custom views
  • Saved comparison sets: Save and share your most important comparisons
  • Side-by-side analysis: Compare different segments simultaneously

Learn more about advanced filtering capabilities →

Advanced funnel analysis

Understand your user journey in a glance with:

  • Multistep analysis with support for up to 15 funnel steps
  • Branch visualization to track alternative user paths and decision points
  • Open vs. closed funnel modes analyze users entering at any stage or track precise sequential flows
  • Multi-dimensional comparisons enabling side-by-side analysis across different sites, content types, traffic sources, or user segments

Uncover the power of advanced funnel analysis →

Annotation system

Track and share key events across your organization:

  • Content launches: Mark when new content sections are released
  • Campaign tracking: Annotate the start and end of marketing initiatives
  • Technical changes: Note platform updates that might impact performance
  • Team collaboration: Share insights with comments across your organization

Discover how annotations power collaboration →

Want to dive deeper?

Explore how these features work under the hood or see the full platform capabilities:

Key Features

Discover all core features that power Alke Analytics, from group analysis to real-time data and European privacy by design.

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Technical Features

Learn about the technical implementation, Core Web Vitals monitoring, CMP integration, and API capabilities.

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Analytics Hub

Return to the main analytics overview to see the complete picture of what makes Alke different.

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Frequently asked marketing questions

How does Alke help us understand audience behavior better than Google Analytics?

Alke Analytics provides unified cross-property analysis, more flexible segmentation, and publisher-specific metrics that Google Analytics doesn't offer. Our platform also makes it significantly easier to compare different audience segments without complex configuration.

Can we track the impact of social media campaigns across all our properties?

Yes, Alke's group analysis allows you to see the impact of campaigns across your entire network, with real-time data and powerful comparison tools to measure effectiveness across different properties.

How does annotation help our marketing team?

The annotation system allows you to mark important events (campaigns, content launches, etc.) directly on your analytics timeline. This provides crucial context when analyzing performance changes and helps teams collaborate on insights.

Is our data protected under European privacy laws?

Absolutely. As a European company, Alke Analytics is fully GDPR-compliant and all your data is hosted exclusively in Europe.

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