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Analytics features for media publishers

Everything media groups need to understand their audience — across every screen

Alke Analytics is built from the ground up for media groups who operate across websites, mobile apps and connected TV. Our features are organized around four pillars of value — not by team or persona, but by the outcomes that matter to your business.

Cross-platform analytics

Analyze your entire content distribution network — websites, apps and CTV — from a single interface.

The challenge:

Content publishers distribute across multiple websites, mobile apps and increasingly connected TV. Each environment typically requires its own analytics tool, creating data silos that make it impossible to understand the full audience picture.

Group analysis

  • View aggregate metrics across your entire network — web, apps and CTV combined
  • Compare performance across different properties and environments simultaneously
  • Identify trends and patterns across your complete audience
  • Switch between individual property views and network-wide analysis with a single click

Environment coverage

  • Web: Lightweight JavaScript tag (20KB) for all your websites
  • iOS and Android: Native mobile SDKs with offline data collection
  • Apple TV, Android TV, Tizen: CTV SDKs for streaming and video apps

All environments report to the same platform, use the same metrics and dimensions, and appear in the same interface.

Advanced filtering and comparisons

  • Side-by-side comparison of different segments, properties or environments
  • Multi-dimensional filtering for complex analyses
  • Synchronized filters across all reports and visualizations
  • Saved comparison sets for recurring analyses

Advanced funnel analytics

  • Multi-step analysis with support for up to 15 funnel steps
  • Branch visualization to track alternative user paths and decision points
  • Open vs. closed funnel modes — analyze users entering at any stage or track precise sequential flows
  • Multi-dimensional comparisons across sites, content types, traffic sources or user segments

Content publisher metrics

Metrics designed for media groups — built in, no custom implementation required.

The challenge:

Generic analytics platforms don't understand the unique needs of media publishers. Tracking CMP consent rates, Core Web Vitals, video streaming quality or ad correlation requires complex custom implementations that are expensive to build and maintain.

Web publisher metrics

  • CMP performance: Consent rates, bounce rates from consent screens, and geographic variations
  • Core Web Vitals: LCP, FID, CLS and INP across all properties, correlated with business metrics
  • Ad correlation: Understand the relationship between ad implementation and site performance
  • Server performance: TTFB, DNS resolution and connection times

Video and CTV metrics

  • Viewing duration and completion rates: Understand how audiences consume video content
  • Concurrent viewers: Real-time measurement of simultaneous audience across live and on-demand
  • Live vs. replay analysis: Compare audience behavior between live broadcasts and catch-up viewing
  • Quality of Experience (QoE): Buffering rate, bitrate adaptation, startup time and playback errors

Late dimensions

Add or modify dimensions after initial page load, in real time.

  • Transform asynchronous events into dimensions of the original page view
  • Track CMP interactions, scroll depth and engagement without separate events
  • Create richer analytics based on the complete user journey
  • Connect post-load actions directly to the original page view

Annotation system

  • Mark important events directly on analytics timelines — content launches, campaigns, technical changes
  • Create team-wide visibility across editorial, marketing and technical teams
  • Filter and search annotations for historical analysis
  • Immediate context for performance shifts across all environments

Privacy-first measurement

European hosting, GDPR compliance by design, and consent-free audience measurement — across web, apps and CTV.

The challenge:

Under GDPR and ePrivacy regulations, most analytics tools require explicit user consent before collecting any data. Publishers typically lose visibility on 30-40% of their web traffic from users who decline consent — and face even more complex compliance requirements on apps and CTV.

European privacy by design

  • European data processing: All data hosted exclusively in Europe
  • European company: Operated under European jurisdiction
  • GDPR-compliant by design: Privacy built into every aspect of the platform
  • IAB registered vendor: Alke Tech is registered as IAB Europe vendor #1506
  • IAB TCF 2.1+ integration: Seamless integration with your existing CMP

Technical infrastructure

Built for high-traffic media publishers who need reliable, real-time data across all environments.

Real-time, unsampled data

  • Truly real-time data across all metrics, dimensions and environments
  • Unsampled data regardless of traffic volume — no approximations
  • Complete real-time access via both the interface and API
  • Data available within seconds of collection

Real User Monitoring

  • Core Web Vitals tracking across all web properties — included, not an add-on
  • Server response metrics: TTFB, DNS resolution, connection times
  • Correlation between technical performance and business metrics
  • Custom performance markers for application-specific monitoring

Implementation and integration

  • Web: Single JavaScript tag (20KB), asynchronous, no rendering block
  • Mobile: Native iOS and Android SDKs with offline storage
  • CTV: Apple TV, Android TV and Tizen SDKs
  • Tag Manager support: Compatible with major tag management systems
  • REST API: Full programmatic access to all analytics data
  • Data export: Scheduled reports in multiple formats

Scalable infrastructure

  • Built to handle billions of events daily
  • 99.9% uptime SLA
  • Reliable data collection with offline storage and session recovery
  • Intelligent batching of analytics events

Frequently asked questions

Which platforms and environments does Alke Analytics support?

Alke Analytics supports websites (JavaScript tag), iOS and Android mobile apps (native SDKs), and connected TV platforms including Apple TV, Android TV and Tizen. All environments report to the same platform and appear in the same interface.

How does consent-free measurement work across different platforms?

Based on our self-assessment against CNIL criteria, Alke Analytics can operate without requiring consent when properly configured — on web, apps and CTV. Our tracking is purpose-limited to audience measurement, uses data minimization, and provides opt-out mechanisms on all platforms.

How does Alke Analytics compare to Google Analytics in terms of performance impact?

Our web JavaScript tag has a 20KB initial payload compared to Google Analytics' 45KB+, with asynchronous loading that doesn't block page rendering. Native mobile and CTV SDKs are equally optimized for minimal performance impact.

Can we track video content and streaming quality?

Yes. Alke Analytics includes built-in video and streaming metrics: viewing duration, completion rates, concurrent viewers, live vs. replay analysis, and Quality of Experience (QoE) metrics including buffering rate, bitrate and startup time. These are available on web, apps and CTV.

How quickly can we implement Alke Analytics across our properties?

Most publishers can deploy across their web properties in less than a day using our JavaScript tag. Mobile and CTV SDK integration depends on your release cycle, but typically requires minimal engineering effort.

Is our data protected under European privacy laws?

Yes. As a European company, Alke Analytics is fully GDPR-compliant with all data hosted exclusively in Europe. We operate under European jurisdiction, eliminating data transfer concerns.

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