Key features | Alke Analytics

Alke Analytics has been built from the ground up to address the specific needs of digital publishers. Our platform focuses on the metrics that matter most to publishing teams, providing insights that generic analytics tools simply can't deliver.

Looking for a specific perspective? Check out our marketing features page for business-focused benefits, or our technical features page for implementation details.

Group Analysis

The challenge:

Publishers with multiple sites struggle to get a unified view of their audience and performance across their entire network. Traditional analytics tools force you to analyze each property separately and manually combine data.

The Alke solution:

View aggregate metrics across your entire publishing network
Compare performance across different properties simultaneously
Identify trends and patterns across your complete audience
Make decisions based on your entire publishing ecosystem

How it works:

Alke Analytics automatically combines data from all your properties in a single interface, allowing you to switch between individual site views and network-wide analysis with a single click.

Real-world impact:

Publishers using our group analysis feature report saving hours of analysis time each week while gaining insights that were previously impossible to discover.

Late Dimensions

The challenge:

In traditional analytics, dimensions must be set at the time of page load. This creates problems for publishers who need to track user actions and states that happen asynchronously, such as consent choices, scroll depth, or content engagement.

The Alke solution:

Add or modify dimensions after initial page load
Transform what would normally be separate events into dimensions of the page view
Create richer, more contextual analytics based on the complete user journey
Connect asynchronous actions directly to the original page view

How it works:

Alke's tracking code maintains an active connection that allows new dimension values to be appended to the original page view event, creating a single, comprehensive record of each user interaction.

Real-world impact:

Late dimensions are especially valuable for tracking CMP interactions, content engagement depth, and user behaviors that occur after the initial page load – providing a much more accurate picture of user engagement.

Publisher-Specific Metrics

The challenge:

Generic analytics platforms don't understand the unique challenges of digital publishing, requiring complex custom implementations to track the metrics that matter most to publishers.

The Alke solution:

CMP performance metrics: Consent rates, bounce rates from consent screens, and geographic variations in consent behavior
Web performance tracking: Core Web Vitals measurements across your properties, with insights into how performance affects reader behavior
Privacy Sandbox metrics: Track the impact of Google's cookie-replacing technologies on your sites
Ad correlation data: Understand the relationship between ad implementation and site performance

How it works:

Our specialized tracking automatically captures these publisher-specific data points without requiring any custom configuration, making them available throughout our analysis tools.

Real-world impact:

Publishers gain immediate insights into critical metrics that directly impact revenue and audience growth, without the need for complex implementation projects.

Advanced Filtering

The challenge:

Creating meaningful comparisons between different segments, timeframes, or conditions is unnecessarily complex in most analytics tools, requiring multiple reports or data exports.

The Alke solution:

Side-by-side comparison of different segments
Multi-dimensional filtering for complex analyses
Easy toggling between different filter sets
Synchronized filters across all reports and visualizations

How it works:

Alke's filtering system is available throughout the platform, providing consistent comparison capabilities across all analytics views and reports.

Real-world impact:

Publishers can answer complex questions like "How does mobile traffic from social media compare to desktop traffic from search?" in seconds rather than hours.

Advanced Funnel Analytics

The challenge:

Publishers need to understand complex user journeys across their sites and content, but traditional funnel analysis tools are limited to simple linear paths and provide insufficient depth for sophisticated conversion analysis.

The Alke solution:

Multi-step analysis with support for up to 15 funnel steps
Branch visualization to track alternative user paths and decision points
Open vs. closed funnel modes - analyze users entering at any stage or track precise sequential flows
Multi-dimensional comparisons enabling side-by-side analysis across different sites, content types, traffic sources, or user segments

How it works:

Create sophisticated funnel analyses that map real user behavior patterns, with the flexibility to track both linear conversion paths and complex branching scenarios. Apply our powerful comparison engine to understand how different variables impact funnel performance.

Real-world impact:

Publishers can optimize content strategies, improve user engagement flows, and identify conversion bottlenecks across complex multi-site operations with unprecedented granularity and speed.

Annotation System

The challenge:

Understanding the context behind traffic and engagement patterns requires knowledge of when significant events occurred, from content launches to technical changes.

The Alke solution:

Mark important events directly on analytics timelines
Create team-wide visibility for content launches, campaigns, and technical changes
Add contextual notes to explain performance shifts
Filter and search annotations for historical analysis

How it works:

Annotations are displayed directly on analytics charts and graphs, providing immediate context for performance changes and enabling collaborative analysis across teams.

Real-world impact:

Editorial, marketing, and technical teams gain shared understanding of how their activities impact site performance, improving cross-team collaboration.

Real-time Data

The challenge:

Publishers need immediate visibility into traffic patterns to capitalize on trending content and respond to technical issues, but many analytics platforms provide only delayed or sampled data.

The Alke solution:

Truly real-time data across all metrics and dimensions
Unsampled data regardless of traffic volume
Complete real-time access via both the user interface and API
Immediate visibility into breaking traffic patterns

How it works:

Our architecture is built for real-time processing from the ground up, ensuring that all data is available for analysis within seconds of collection.

Real-world impact:

Publishers can identify and respond to viral content, breaking news traffic surges, or technical issues within minutes rather than hours.

European Privacy by Design

The challenge:

Publishers face increasing regulatory requirements and reader concerns around data privacy, particularly under GDPR.

The Alke solution:

All data is hosted exclusively in Europe
Our entire platform is GDPR-compliant by design
We operate under European jurisdiction
We provide all the tools needed for consent management

How it works:

From data collection through storage and processing, every aspect of Alke Analytics has been built with European privacy regulations as a foundational requirement.

Real-world impact:

Publishers gain peace of mind knowing their analytics solution is fully compliant with European regulations, reducing legal risks and building trust with their audience.

Key Benefits of Alke Analytics

Group Analysis

The challenge:

The Alke solution:

How it works:

Real-world impact:

Late Dimensions

The challenge:

The Alke solution:

How it works:

Real-world impact:

Publisher-Specific Metrics

The challenge:

The Alke solution:

How it works:

Real-world impact:

Advanced Filtering

The challenge:

The Alke solution:

How it works:

Real-world impact:

Advanced Funnel Analytics

The challenge:

The Alke solution:

How it works:

Real-world impact:

Annotation System

The challenge:

The Alke solution:

How it works:

Real-world impact:

Real-time Data

The challenge:

The Alke solution:

How it works:

Real-world impact:

European Privacy by Design

The challenge:

The Alke solution:

How it works:

Real-world impact:

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