Safari 27 and the identity block: why publishers need revenue data browser by browser
Apple changed the rules. Again. On 14 September 2026, Apple started rolling out iOS 27, and with it the Safari 27 identity block. Almost nobody…
Ad revenue
Guides on measuring and growing publisher ad revenue: revenue per article, page RPM, session RPM and RPM by traffic source. How to see what each article, section and channel actually earns, and act on it.
Page RPM, View RPM, Session RPM: RPM Done Right for Publishers
Ask a publisher how their week went and, sooner or later, the conversation lands on one number: RPM. Revenue per thousand. It is the language…
The Editor’s Revenue Playbook: 5 Moves Once You Can See What Each Article Earns
Last month we shipped the thing publishers had been asking about for years: revenue, attributed down to the individual article, sitting in the same dashboard as your audience. We…
Why publishers can’t answer “which article makes the most money”, and how we fixed it
Ask any media executive a simple question: which article generated the most revenue last week? Not the most pageviews. Not the most engagement. Revenue. Actual…