Reconcile ad performance with your content analytics — at the page view level
Revenue per article · RPM per traffic source · Viewability per page · Included with your subscription
Editorial analytics and ad performance live in two different worlds. Alke Analytics reconciles them natively, at the page view level — no external yield tool, no spreadsheet workflow, no extra events to instrument.
Your content metrics are in your analytics tool. Your ad metrics are in your ad server, your prebid wrapper, and a yield management tool on top. To answer questions that should be simple — which articles actually generate the most revenue, which traffic source produces the highest RPM, how does a new ad layout affect viewability — you export from both sides, reconcile in a spreadsheet, and hope the numbers line up.
The result: editorial decisions made without revenue visibility, ad ops decisions made without content context, and acquisition strategies optimized on pageviews instead of yield. Ad revenue is the largest line of your P&L, but it sits outside the tool your teams use every day.
Native page-view-level reconciliation unlocks the questions your editorial, acquisition and ad ops teams have always had to answer in spreadsheets.
Revenue per article, per format, per category, per author — using the same content dimensions your editorial team already works with. Stop optimizing for pageviews when the goal is revenue.
Read more: why publishers can't measure revenue per article.
RPM per acquisition channel — SEO, social, direct, referral, newsletters. Identify the traffic that actually pays, and reallocate effort accordingly. Until now, no standard analytics tool could compute this natively.
Read more: page RPM, view RPM and session RPM explained.
Real viewability and revenue per placement, cross-referenced with content type, device, and audience segment. Understand which placements perform on which content — and where you're trading user experience for yield that doesn't materialize.
Read more: five moves once you see what each article earns.
RPM per session, per user, per page view. Compare engaged users to one-page sessions. See how content depth correlates with monetization, not just with time on site.
For every consented page view, Alke Analytics collects the ad metrics alongside the content metrics.
Reconciliation is performed next-day, so editorial, acquisition and ad ops teams open the same dashboard each morning with revenue context already attached to every page view from the day before.
Ad metrics are first-class data in Alke Analytics — they work with every filter, group and comparison the platform offers.
The same reports, filters and comparison tools you already use now show what they generate in revenue.
Read more: revenue by browser after the Safari 27 identity block.
Ad reconciliation is only performed on page views that have given consent to Alke Analytics as a vendor. The consent-free measurement layer remains unchanged: aggregate audience, engagement and content metrics are still collected across 100% of traffic, just without the ad-level reconciliation that requires consent.
End-to-end compliance, with the same vendor, in the same platform.
Read more: what you can measure without consent.
Grant Alke Analytics access to your ad management environment through an API client. No code change on your side, no script to add to your pages.
Our team configures the connection, validates the mapping with your existing properties, and runs verification on a sample period. The full activation typically takes a few hours.
From day one of activation, your ad metrics appear in the existing Alke Analytics reports, alongside your content metrics, with the same dimensions and filters.
Ad revenue analytics is part of every Alke Analytics subscription at no additional cost. Reconciled ad metrics don't count as additional events — they enrich the page views you're already collecting.
Alke Analytics supports the most common ad management configurations used by publishers. Contact our team to confirm coverage for your specific setup.
No. Ad revenue analytics is included in every Alke Analytics subscription. The reconciliation doesn't generate additional billable events.
Revenue is not limited to euros: Alke Analytics supports the currencies publishers use across their properties. Contact our team to confirm the setup for your ad stack.
Reconciliation is performed next-day. Content analytics remain real-time and unsampled — only the ad reconciliation layer is delayed by the inherent constraints of ad server data availability.
Revenue values match what your ad server reports. If net handling is configured in your prebid setup, revenue appears net in Alke Analytics. Direct sales correspond to campaigns served directly from your ad server.
Ad reconciliation is performed only on page views that have given consent to Alke Analytics as a vendor. The consent-free audience measurement layer continues to operate on 100% of your traffic for content, engagement and technical metrics.
Yes. All ad metrics are available through the REST API and scheduled exports, with the same filters and dimensions as in the interface.
Typically a few hours of configuration on our side, with no engineering work required from yours.
Start your free 7-day trial and reconcile ad performance with your content analytics across your properties — or schedule a demo with our team.
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