Privacy regulation is evolving fast — and so is Alke Analytics. This month, we’re therefore rolling out a major set of improvements for GDPR compliant analytics. They change how we handle consent and track privacy signals. They also help you understand your audience’s consent landscape. So if you operate in Europe, we built this update with you in mind.
TCF v2 integration and consent-aware collection
The Alke collector now fully integrates with the IAB Transparency and Consent Framework (TCF v2). Sometimes a Consent Management Platform (CMP) is present on your site. In that case, Alke intelligently queues analytics events until the user makes a consent choice. If the user makes no choice, however, Alke still sends them.
In short, this approach ensures you never lose data while respecting each reader’s consent choice. Every event also carries its consent context, giving you clean, auditable data. Also, see our guide to analytics without consent and the CNIL exemption. It covers what you can and can’t measure without consent.
Third-party cookie and GVL version tracking
Understanding the consent ecosystem means looking beyond your own CMP. Alke now collects whether third-party cookies are supported by the user’s browser. It also tracks the Global Vendor List (GVL) version used by your CMP. As a result, these new dimensions let you monitor the real-world state of cookie support across your audience. They also help ensure your consent configuration stays up to date.
A unified Consent & Privacy report
We’ve consolidated our consent and privacy reporting into a single, comprehensive report. The new “Consent & Privacy” section gives you a unified view, all in one place. For example, it covers consent rates, third-party cookie support, GVL versions, and more. In other words, no more switching between fragmented views to get the full picture.
Interactive geographic map
Reports now include an interactive geographic map, so you can see where your audience comes from at a glance. You can also drill down by country or region to spot geographic trends in traffic, engagement, or consent behavior.
Enhanced stacked reports
We upgraded stacked reports to support up to 50 values, with improved rendering and sorting. This is particularly useful for consent and privacy dimensions with many distinct values to compare. For example, think of GVL versions or CMP configurations across properties.
